Primary Job Title Founder/CEO Primary Organization 
GreenRope
Location San Diego, California, United States Regions Greater San Diego Area, West Coast, Western US Gender Male
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Lars Helgeson is the author of CRM For Dummies and has been working in the CRM and marketing software space for the past 18 years. He is a pioneer in the concept of "Complete CRM" and the strategies behind how and why integrating your sales, marketing, and operations can transform a business into a lean, effective, growing organization.
