Primary Job Title President & Founder Primary Organization 
Garfield Group
Location Philadelphia, Pennsylvania, United States Regions Greater Philadelphia Area, Great Lakes, Northeastern US Gender Male
Website garfieldgroup.com/ LinkedIn View on LinkedIn
Larry is the President and Founder of Garfield and brings over 30 years of leadership experience to our clients and our team. Before founding Garfield in 1990, Larry spent 10 years with Young & Rubicam New York and FCB/Philadelphia. Over this time, he has worked with large world-class brands such as IBM, AT&T, Vertex and BEA Systems,
and helped challenger brands such as Logic Works, Bluestone Software, Switchboard.com, PrincetonSoftech and CBay Systems grow into category leaders. He has also had extensive experience working with non-profit and social innovation brands such as Opportunity Finance Network, TRF, Capital Impact and Heifer International.
Larry graduated from The Wharton School, University of Pennsylvania in 1982. He has been honored by the American Association of Advertising Agencies and serves on the board of two non-profit organizations.
In his free time, Larry is active in local sports and community events — and sometimes spends too much time as an amateur-director creating home movies starring his wife and three sons (with one college grad and one in his junior year in college, he and his wife Jennifer are 2/3 of the way to an empty nest).
