Location Appleton, Wisconsin, United States Regions Great Lakes, Midwestern US Gender Male
Website www.kylemccool.com/ LinkedIn View on LinkedIn
Kyle McCool is Co-Founder and Director of Operations at Makko AI, an AI-native 2D game studio he helped launch in 2025 following the rebrand from Snib.ai. He owns the company's go-to-market strategy, content engine, SEO architecture, and operational infrastructure end-to-end, building Makko's marketing and growth functions from zero
without external agencies or contractors.
Prior to Makko, Kyle spent four years at Moonray PBC as Marketing Manager, scaling community marketing from early-stage to a 170,000+ follower platform and contributing to the largest NFT mint in OpenSea history at 220,000 assets at launch. He advanced from entry-level analyst to core marketing team member without a formal promotion track, earned through consistent output and scope expansion.
Outside of Makko, Kyle co-founded Phantomline, a local-first AI video studio for faceless YouTube creators, and ProLocalBuilder, a flat-fee web design agency for local service businesses serving the Fox Valley WI, San Francisco Bay Area, and Las Vegas, with collaborators Cesar Martinez and Zac Dillard.
Kyle studied Digital Marketing at Northeast Wisconsin Technical College from 2020 to 2022 and is based in Appleton, Wisconsin.
