CB Rank (Person) 2,116,528

As Senior Director of Consumer Engagement, Kenny Mitchell oversees Gatorade’s integrated marketing efforts, including advertising, branded content, digital, social media and public relations. Previously, Mitchell oversaw Brand and Consumer Marketing for NASCAR, where he led the development and execution of the annual marketing plan and oversaw

media strategies and planning. Prior to NASCAR, Mitchell was Vice President and General Manager at the Dew Tour, a division of The NBC Sports Group. He was responsible for overseeing all aspects of the Dew Tour brand and business, including partnerships, sales, marketing, content, events operations and execution.

Number of Current Jobs 1
Kenny Mitchell is the Head of Consumer Engagement at Gatorade.
Kenny Mitchell studied at Dartmouth College.
Number of Events 2
Kenny Mitchell has participated in 2 events. They most recently attended, or will attend, Consumer Electronics Show 2021 on Jan 11, 2021.
Number of News Articles 1
NewsJul 27, 2020
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