Location Redwood City, California, United States Regions San Francisco Bay Area, Silicon Valley, West Coast Gender Male
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To share my experience and utilize my skills as a marketing consultant or contractor. I have a unique combination of brand, product and internet skills in both the consumer and B2B markets. I have served in both leadership roles and individual contributor roles and thrive in both. I have a passion for customers and learning the best way to market
superior products/services to them. I am entrepreneurial by nature and have successfully launched several new businesses. Highlights include:
* Product Manager for 2 Award-Winning Social campaign sites: Small Business United and Love A Local Business. Winner of 2009 WOMMY Gold Award, 2009 Warrillow Small Business Marketing Award
* Launched TVG Community, now the world's largest horse racing community. Site increased key TVG site/business metrics including time on site, $ per bet, number of bets per visit.
* Launched Presto into market including Website, TV, Print, Radio, and Online programs in 5 months. Reduced CPA by 200% within the next 6 months.
* Led marketing strategy at Homestead to shift from consumer to small business market, leading to over 50,000 customers in 1st year.
* Product Manager for 1st Online Payroll Service (now QuickBooks Enhanced Payroll) into the market. Over 16k customers in the 1st year, 8x faster than #1 competitor
* Launched Bounty Bibsters into test market - #2 new P&G product in 1996. Achieved 93% awareness in 1st year.
Specialties
* Internet - customer acquisition/upsell/retention, conversion, SEO/SEM, email, affiliates, analytics
* Social - Communities, Campaigns, Facebook, Twitter
* Product Management - segmentation, competitive analysis, product research, MRD/PRD, UI, usability, agile, product launches
* Mobile - Apps, advertising
* Brand - advertising, positioning, packaging, pricing, promotion, customer research
* Traditional- telemarketing, DM, print, radio & TV
* Personal Coaching - career transition & life change
