Location Waco, Texas, United States Regions Southern US Gender Female
Website kellnsmall.com/ Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Kelln Small’s career is defined by strategy, connection, and service. With over two decades of leadership experience, she has dedicated her expertise to business and partnership development, as well as client engagement and management. From her humble Texas beginnings, Kelln has worked her way up to leading reputable organizations recognized across
the United States, earning respect for her professionalism, empathy, and results-driven leadership.
Kelln’s professional excellence is deeply intertwined with her commitment to community and authentic connection. Her leadership style strikes a balance between data-driven insights and human understanding, emphasizing respect, collaboration, and a shared purpose. She is known not only for achieving results but also for inspiring those around her to pursue growth through compassion and integrity.
In her nearly 20 years with First Financial Group of America, Kelln built a legacy of trust and innovation. As a Senior Account Executive, she guided clients through complex benefit solutions while enhancing systems to foster long-term loyalty and operational efficiency. Her leadership extended to mentoring new team members, creating training programs, and shaping service standards that strengthened both performance and culture.
Her success earned her the prestigious distinction of Account Manager of the Year and multiple placements on the President’s Honor Roll. Yet Kelln’s impact extended beyond accolades—she was instrumental in developing processes that empowered colleagues and enhanced overall customer experiences, solidifying her reputation as both a strategist and a mentor.
At Meritize, Kelln expanded her focus to higher education and financial services, serving as Partnership Manager II. There, she developed recruitment and enrollment strategies, refined communication models, and enhanced partner engagement frameworks that deepened relationships and boosted collaboration across academic institutions.
Later, as Business Development Manager at Stratus Financial, Kelln applied her talent for growth and relationship-building to an increasingly competitive market. She was tasked with expanding the company’s footprint and optimizing internal processes, ensuring client needs remained central to every initiative. Her approach emphasized agility, foresight, and a balance between innovation and human understanding.
Throughout her professional journey, Kelln has championed collaboration over competition. She encourages transparent communication and views partnerships as long-term alliances, rather than mere transactions. Her ability to analyze markets, leverage CRM tools, and identify emerging opportunities has repeatedly translated into measurable growth and improved client satisfaction.
Beyond the boardroom, Kelln’s leadership is equally evident in her community. For over 15 years, she has volunteered with the Lorena Independent School District and has served for over a decade with the Parent-Teacher Organization. She has supported programs in education, athletics, robotics, and the arts, embodying her conviction that authentic, genuine leadership encompasses service and civic engagement.
Her educational background in marketing from the University of Texas strengthened her analytical and creative thinking. Kelln combines business insight with emotional intelligence, allowing her to approach challenges with balance and clarity. She leads through listening, guided inquiry, and trust, empowering her teams to grow through accountability and collaboration.
Family remains at the heart of Kelln’s motivation. As a mother of two, she credits her children and fiancé as her most significant sources of inspiration and grounding. Her life outside work mirrors her career—driven, compassionate, and purpose-filled, centered on growth and meaningful relationships that endure.
Recognition has consistently followed Kelln Small’s contributions. From award-winning performance to implementing company-wide improvements, her work is a reflection of sustained excellence. Today, as industries evolve through data-driven transformation, Kelln continues to connect people and ideas, embodying a mission rooted in trust, strategy, and community.



