Primary Job Title Chief Analytics & Insights Officer Primary Organization Endeavor
Location Beverly Hills, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
Website www.endeavorco.com/ LinkedIn View on LinkedIn X (Twitter) View on X
Keith Friedenberg is the Chief Analytics & Insights Officer of Endeavor (NYSE: EDR), an entertainment and sports media holding company that owns and operates the Ultimate Fighting Championship and World Wrestling Entertainment (NYSE: TKO), William Morris Endeavor (WME), Professional Bull Riders (PBR), IMG, On Location, and OpenBet.
Friedenberg also founded and leads Endeavor Analytics, LLC, a global knowledge and insights company with expertise in strategic consulting, media intelligence, valuation, and revenue optimization. Endeavor Analytics leverages artificial intelligence and big data to inform decision-making across Fortune 500 brands, talent, and media properties. His 80+ team is located in Los Angeles, New York, London, Singapore, and China.
Friedenberg is responsible for the insights and valuation of many prominent deals, including Endeavor’s $5+ billion acquisition of the UFC, the UFC’s $1.5 billion media rights deal with ESPN, the WWE’s $2.35 billion media rights deals with Fox and USA, Dick Wolf’s $1 billion deal with Comcast, and the Coty Inc. $600 million acquisition of Kylie Jenner Cosmetics.
Friedenberg’s clients include NFL, NHL, MLB, MLS, Formula One, NASCAR, NCAA, Lakers, DraftKings, Netflix, Disney+, Apple TV, Hulu, Paramount, Adidas, Ticketmaster, Twitch, Audi, Ford, Visa, Marriott, T-Mobile, AB InBev, Starbucks, McDonalds, Amazon.
Alumnus of the Marshall School of Business, University of Southern California.
