Primary Job Title Research Director Primary Organization 
Tariff Consultancy
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Keith Breed is a Research Director with Tariff Consultancy Ltd (www.telecomspricing.com) and has been responsible for the publication of a series of pricing reports and pricing research studies into roaming, emerging markets mobile, business models, smart phones, and Mobile Broadband for the company. His main areas of expertise are the mobile
operator space and the Data Centre & collocation segments.
With TCL Keith Breed is also responsible for producing regular subscription based reports including the 14 Country Data Centre Price Tracker and has presented at numerous conferences in Europe & North America.
He has previously written several articles on IT outsourcing and Ethernet deployments for Total Telecom Magazine as a Contributing Editor, and has provided research on a freelance capacity for Gartner on mobile and fixed line country markets throughout Europe.
Keith Breed has also presented at a number of external conferences on telecoms subjects as diverse as Data Roaming, Mobile TV, CRM & customer loyalty and Mobile Broadband.
From 2000 to 2005 Keith Breed has previously been responsible for sales and marketing in the European Head-quarters of Japanese carrier NTT Com – which included managing corporate Japanese and European sales & wholesale sales, bid management and marketing.
From 1994 he was a General Manager Sales with the UK office of Japanese carrier KDDI Europe. He joined KDDI from Mercury Communications (part of Cable & Wireless) where he had been a Product Manager responsible for International Private Circuits.
In 1989, after finishing his MBA, Keith Breed started work as a Market Analyst Manager in BT UK's Marketing Strategy Unit. He has an MBA specialising in Marketing Management from Bradford University, and his original degree is in Modern History with Economics from Manchester University.
