Kayla Daurio

impressive. Graduating Cum Laude from the Savannah College of Art and Design (SCAD) in 2022, she secured a Bachelor of Fine Arts with a major in Fashion Marketing and Management and a minor in Business Management/Entrepreneurship. During these formative years, the scaffolding of her future was built. It was further solidified by acquiring an Inside LVMH Certificate, which imbued her with a critical understanding of luxury and its challenges.

Currently, Kayla is a driving force of creativity at Bequest Funds in Sarasota as a marketing specialist. She has carved a niche for herself in graphic design, styling, and multi-channel business marketing. Her professional journey began at Bealls Inc., where, fresh from graduation, she infused vigor as a Creative Marketing Graphic Designer and Digital Marketing Assistant for a top wholesale fashion company.

With a toolbelt composed of Adobe Suite, Canva, Procreate, and a deep understanding of Color Theory and Product Styling, she brings imagination to life in every project. From concept to execution, her work crafts compelling visuals that resonate, leaving a lasting impression in fashion, business, and design.

Her career highlights include orchestrating customer-focused campaigns that significantly boosted website and store traffic for Bealls Inc. Collaborating with diverse teams, and she has executed innovative design concepts that communicated a cohesive and impactful brand message. Additionally, her freelance endeavors as a Digital Marketing Designer showcase her ability to craft engaging email campaigns and convert audiences into loyal subscribers through captivating designs and strategic social media postings.

Her love for the beach and her New Jersey roots inform her work, bringing a freshness and authenticity refreshing as a morning sea breeze. Her hobbies—painting, crocheting, and creative writing—underscore her belief in expression without words, embodying her philosophy that design's possibilities are endless.

Kayla's career path is highlighted by several key accomplishments, notably her rapid transition from academia to the professional realm. Two days after graduation, she secured an internship with Bealls Inc., which soon evolved into a full-time position as a Graphic Designer. She has successfully crafted customer-focused campaigns that bridge creativity with strategic market insights.

Graphic Designer at Bealls Inc. (August 2022 - March 2024): She led the development of impactful marketing campaigns, collaborating with a diverse team to ensure a cohesive brand message across multiple channels. Her work significantly increased traffic to both the website and physical store locations.

Creative Marketing Intern at Bealls Inc. (June 2022 - August 2022): Through her internship, she immersed herself in the brand's essence, working closely with the creative team on social media content and marketing projects.

Digital Marketing Designer (Freelance) at James Goodman & Associates (March 2021—present): Kayla excels in creating engaging email campaigns and dynamic website content, showcasing her versatility and adeptness in digital design.

Additionally, her tenure as a Stylist at David's Bridal and Dress Specialist at Dream Dresses provided her invaluable experience in customer service, styling, and visual merchandising—skills that have greatly enhanced her marketing expertise.

Beyond Kayla's professional and creative pursuits, she is committed to philanthropy. Her involvement with a nonprofit thrift store and her leadership in starting a club in high school that focuses on community service highlight her inherent need to give back. This blend of industry involvement and community engagement positions her as a skilled marketer and designer and a compassionate human driven by a desire to make a difference.