Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
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Jonathan Stern is the co-founder and CEO of Rally. Rally is the first commercial platform to empower and reward college sports fans for supporting their favorite athletes while democratizing wealth building for athletes.
For over 20 years, Jonathan has held senior leadership positions at the intersection of celebrity, content, commerce and
community. He has led strategic transformations and built passion-based communities for top-tier companies including both Red Bull and the founders of reality television, Bunim/Murray Productions. Prior to Rally, Jonathan served as CEO of Improbable Media, a full service media and production company co-founded by NBA superstar Giannis Antetokounmpo and sports analyst and entrepreneur, Jay Williams, that incubates and accelerates the next generation of athlete- powered content and media businesses.
Jonathan is also a recognized expert in entertainment industry trends and digital strategy. He has taught courses on entertainment law at UC Berkeley School of Law and USC’s Gould School of Law. He has also spoken at numerous conferences and public hearings, including the Joint Committee of the FCC and California Public Utilities Commission, Digital Entertainment World, Digital Hollywood, and the Digiday Video Summit. Over the years, Jonathan has further served on the board of directors and been an advisor for various media companies including: Shareability, a cutting-edge strategic brand builder that merges technology and storytelling to build shareable brands on behalf of some of the world’s most influential brands and Veteran Television, a subscription video on demand service that produces programming for military veterans.
