Primary Job Title Founder & CEO Primary Organization 
Gorilla In The Room
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male Also Known As Jon Barrowman
LinkedIn View on LinkedIn X (Twitter) View on X
Jonathan runs two companies which specialise in virtual, mixed and augmented reality. Gorilla In The Room applies cognitive science to transform consumer research and healthcare, whilst Bigman applies its heritage in CGI and 3D technology to brands in advertising and entertainment.
18 years ago, Jonathan was curious about the dark art of
marketing and began his career as a media planner buyer in London. He was Campaign magazine’s Top 10 Media Buyer three years in a row and subsequently held roles on both the agency and tech side as Head of Mobile, Global Head of Digital Strategy, Head of Client Services and Commercial Director.
Jonathan has worked at a UK and international level with Nestlé, P&G, Telefonica, PepsiCo, Department of Health, General Motors, Unilever and France Telecom as well as spoken at events including Ad:Tech, Wearable Technology Show and World Federation of Advertisers.
