Location Manila, Manila, Philippines Regions Asia-Pacific (APAC), Association of Southeast Asian Nations (ASEAN), Southeast Asia Gender Male
Investor Type Investor Stage
Johnssen Li is a Filipino entrepreneur and spirits industry leader best known for introducing Whisky Live Manila, one of the country’s premier whisky tasting events. A passionate advocate for whisky culture, Li has played a significant role in expanding the appreciation of premium and craft spirits in the Philippines.
He is the Chief Executive
Officer of Grand Cru Wines and Spirits, a company engaged in the distribution and promotion of fine wines and spirits. Through this platform, Li has worked closely with international brands to bring high-quality selections to the local market.
Inspired by attending Whisky Live events abroad—particularly in Taiwan—Li recognized the potential for a similar experience in the Philippines. In 2016, he launched Whisky Live Manila, adapting the globally recognized event to suit the local audience. Since its inception, the event has grown steadily, attracting whisky enthusiasts, collectors, industry professionals, and newcomers eager to explore a wide range of global whisky brands.
Li is known for his belief that whisky is not only a luxury product but also a cultural experience—one that tells stories of craftsmanship, heritage, and innovation. He continues to champion both established labels and emerging distilleries, helping smaller brands gain visibility in the Philippine market.
Through his work, Johnssen Li has contributed to the growth of a vibrant whisky community in the country and remains an influential figure in the Philippine wine and spirits industry.
