Primary Job Title CEO Primary Organization 
Cafedirect
Location Hemel Hempstead, Hertford, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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John Steel, Chief Executive Officer of ethical pioneer and sustainability leader Cafedirect, is a food & drink entrepreneur determined to challenge the status quo and make business a force for good.
John was previously Managing Director and then Chairman of Cornish Sea Salt, where he helped establish a provenance-led sustainable food
business. He brings a mix of corporate and entrepreneurial experience in B2C & B2B including food & drink and online business initiatives, from start-ups to organizations such as Nestle, Weetabix & Premier Foods.
