Primary Job Title Senior Vice President, West Coast Sales Primary Organization 
Diversified Systems
Location San Rafael, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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John joined Diversified as part of the acquisition of Snader and Associates in February, 2013. After graduating from San Francisco State University’s Broadcast and Communication Arts program, John led a (slightly) more glamorous, though short-term, life on the pro tennis circuit before trading his racquet for a rolodex — and joining founder Bob
Snader as employee #2 in 1979. John became a full partner in 1988, and President in 1999.
During his tenure, John helped to guide Snader and Associates to a staff-level of over 60, in 4 offices throughout California, and sales in excess of $40 million. As Diversified’s Senior Vice President, John continues to guide corporate growth and to oversee all aspects of west coast AV marketing operations, including new business development. John is based in our San Rafael, California office.
