Primary Job Title Founder Primary Organization Made Music Studio
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
Website joelbeckerman.com/ Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Joel Beckerman is the founder of Man Made Music, which specializes in sonic branding. This includes sonic strategy and sonic logos, those brief melodies brands use as signatures, like the music that introduces HBO’s original programming or the Super Bowl theme, both Man Made Music creations. Clients include major brands like AT&T and Hertz.
Other notable projects include the theme for CBS This Morning; the theme for NBC Nightly News with Brian Williams; the theme for ESPN’s critically acclaimed sports documentary films 30 for 30; and the 2012 Super Bowl theme music inspired by John Williams’s original iconic composition “Wide Receiver.”
