Primary Job Title Special Advisor Primary Organization 
MyWave
Location Stillwater, Minnesota, United States Regions Greater Minneapolis-Saint Paul Area, Great Lakes, Midwestern US Gender Male
LinkedIn View on LinkedIn
A cofounder of the management consultancy Strategic Horizons LLP, and an internationally acclaimed author, management advisor and authority on experience staging. He is the author of Mass Customization: The New Frontier in Business Competition, and co-author of The Experience Economy: Work Is Theatre & Every Business a Stage. The terms “mass
customization”, “experience economy” and “demand chain” all started with Joe and his work.
