Primary Job Title Marketing Director Primary Organization 
Pro Farmer
Location Cedar Falls, Iowa, United States Regions Midwestern US Gender Male
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Joe is the Marketing Director for Professional Farmers of America (Pro Farmer), a division of Farm Journal Media and is responsible for marketing strategies across Pro Farmer’s entire suite of products including their e-commerce website ShopFarmJournal.com.
As a veteran of direct, data-driven advertising and marketing from the automotive
industry, Joe brings this one-to-one customer focused mentality to promote Pro Farmer content across varied marketing channels including print, digital, mobile, broadcast and live events.
In addition to being an active SIPA member, Joe is a member of the National Agri-Marketing Association (NAMA), Women’s Certified®, received the Dale Carnegie Highest Achievement Award, and frequently assists local businesses and non-profits fine-tune their marketing strategies.
