Primary Role
Founder / CEO @
New York

Person Details


Joe is a seasoned and accomplished senior executive with 18 years of experience managing interactive media, advertising and social media solutions in high growth companies such as Microsoft, General Mills and Media6Degrees. Joe is a sought after expert in interactive advertising, advertising technology and social media.

Joe is currently the founder and principal of Whidbey Venture Group. Whidbey Venture Group invests, advises and creates leading companies in the advertising and interactive media space. Joe has help incubate and launch next generation interactive start-ups such as BrightTag, Inc and Legolas Media Inc. Joe's current project is Rallyverse. Rallyverse shows brands what to say and when to say it in social media.

Prior to Whidbey Venture Group, Joe was the founding CEO of Media6Degrees, Inc., a New York based advertising technology start up that provides major brand marketers with custom audiences using the power of social graph data. Under Joe’s leadership, Media6Degrees was able to move from a prototype to having over 90 advertising customers, 40 social insight partnerships and 3 strategic partnerships while raising $12.5M in venture capital.

Prior to Media6Degrees, Joe spent 9 years at Microsoft in a variety of senior roles including Chief of Staff at MSN and, from 2003 to 2008, General Manager of Microsoft Digital Advertising Solutions. In this position Joe was responsible for product management for all advertising products and technologies at Microsoft (including Microsoft AdCenter, Microsoft PubCenter, the Display Ad Platform, Massive, and AdECN, among others) as well as serving as the lead spokesperson for advertising technology and solutions at Microsoft. As General Manager, Joe set the broad strategic direction for the advertising business and also led Microsoft’s acquisition and integration strategy for the many advertising based businesses purchased by Microsoft including Massive, ScreenTonic, DeepMetrix, AdECN and aQuantive.

Joe honed his marketing skills at General Mills as a Brand Group Manager stewarding world-class brands such as Cheerios, Trix, Cocoa Puffs & Betty Crocker. Prior work experiences include a technical sales manager & an Infantry Captain in the US Army. Joe has an MBA from Harvard Business School & a BS in Chemistry from United States Military Academy.

Jobs (4)


Founder / CEO

2010 - Current   (almost 7 years)
Apr, 2008
Oct, 2009
Aug, 1999
Apr, 2008
General Manager
Jul, 1996
Aug, 1999
Group Marketing Manager

Education (2)


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