Primary Job Title Founder & CEO Primary Organization Knix Wear
Location Toronto, Ontario, Canada Regions Great Lakes Gender Female
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Joanna Griffiths founder and CEO of Knixwear, a women’s underwear brand based in Toronto.
I came up with the idea for Knix about eight or nine years ago when I was having a candid conversation about women’s bodies and what happens during different life stages and phases — and specifically, all the changes that can happen during pregnancy and
post-pregnancy.
Having meaningful and deep conversations is something I’ve always derived a lot of energy from — creating real human connections. That happens so much more frequently when you let go of the BS. It’s something that I derive a lot of happiness and value from. Obviously I work a ton, so the feedback we get from our customers about how our products are changing their lives keep me motivated every day. I also love to travel. I love spending time with people that are important me. The simple things.
In some cases, being in a state of flow feels like an endless, soundless energy. Conversely, it’s also about knowing the things that detract energy away, and avoiding those things. I’m not a huge fan of negativity or complaining. I find it a little bit draining. I feel we all have the capacity to change, and I think it’s equally important to be mindful of the things that take energy away from us.
