Primary Job Title Partner & COO Primary Organization 
Astro Studios
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Jim Goodell is responsible for determining and overseeing the firm’s long-term strategic direction. Jim employs his many years of brand design agency experience while working with many of today’s leading corporations. He enjoys simplifying complex challenges and applying his personal brand of design methodology as he leads the structuring of
multidisciplinary programs. He also shapes the studios’ alternative business models and joint ventures.
