Primary Job Title Branch Chief, Business Analytics Primary Organization 
National Geospatial-Intelligence Agency (NGA)
Gender Female
Jennifer Wright lead a new Voice of the Customer function within the federal government. My team is deploying customer research studies, managing feedback system implementation and designing data management standards for customer insights data. Our work is challenging, often involving hurdles that don’t exist in private industry VOC programs–but–we
are making great strides by standardizing processes, using best practices from research and industry.
Before joining the government, I’ve been lucky to work with many great people all over the globe, and in a variety of disciplines; the diversity in my teams has made work more interesting and more rewarding. In my previous roles, I worked in the mortgage industry and in academia, where I’ve run employee focus groups, interviews and observation studies, developed employee and customer surveys, and analyzed business data to evaluate call center agent performance. I served on a team that deployed a proprietary call center scripting platform, and another that was building a marketing analytics tool. Each experience offered something unique to teach me and I apply those lessons at work every day.
