Primary Job Title CEO, Co-Founder Primary Organization 
FORJ
Location Huntsville, Utah, United States Regions Western US Gender Male
LinkedIn View on LinkedIn
Jeff Hansen is the CTO for Tee Box, the fastest growing golf franchise company in the US, and CEO and Co-Founder of FORJ, a golf tech AI platform focused on Player Development across every facet of the game. Hansen has spent a total of 8 years in VC-funded start-up advisor roles, interim CEO/CMO, and as a Venture Partner. Hansen is also
active in both Angel networks (Park City Angels and Keiretsu) as well as mentoring student entrepreneurs at UofU and USU.
From LinkedIn: I am not afraid to take a risk. Early stage companies go through a lot of change and I have seen A LOT. Seeking Product Market Fit (PMF) is hard. I led global sales for AI-based robotics at Sarcos, producing commercial Exoskeletons and outdoor and Sub Sea robots. I also led Global Sales for Magic Leap and Unity, and Global Marketing for Microsoft, three of the leaders in Spatial Computing/AR and real-time 3D (with Meta and Apple Vision Pro now giving everyone new hope). There were challenges and plenty of learning experiences in both that I can leverage to help other companies.
I have been an investor and entrepreneur and consultant to entrepreneurs, so I know how hard business can actually be in the start-up phase. I have been a Board member for several CPG companies, and have held roles in international sales, channel and product marketing, business development, e-commerce, and global supply chain.
Specialties: AI in Sports, AI in Sales, 3D, Saas Sales, Metaverse, Spatial Computing, Mixed Reality, Gaming, licensing, international sales and marketing, retail/channel management, and product dev.
Hansen obtained his dual bachelor’s degree in international relations and pre-law economics from Utah State University in 1992. He also holds a master’s degree in international management from Thunderbird School of Global Management.
Hansen lives in Huntsville, Utah and has otherwise lived in Amsterdam, Norway, and 7 states in the United States.
