Primary Job Title Chief Sales Officer Primary Organization FIRMA Foreign Exchange
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James brings over 20 years of experience in the Financial Industry to the Firma Foreign Exchange team. Prior to his joining Firma in 2011, he held positions with both Western Union Business Solutions and HSBC Financial Canada, where his operations and sales skills were honed through both national and international client relationships.
Since
joining Firma, James has consistently demonstrated his passion for delivering bottom line results by focusing on the development of high performing teams, sales management and strategic planning. His success is well demonstrated with numerous sales, business growth and profitability achievements throughout his career.
As Chief Sales Officer, James’ focus is to uncover new business opportunities and to ensure the global business continues to provide a best in class sales and service experience to all clients. His experience and extensive knowledge of the industry, coupled with his strengths in leadership, talent development and program delivery, make him the ideal choice to lead Firma's global sales teams.


