Primary Job Title Founder & Director Primary Organization 
1Hub Media Ltd
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
Website musiceducation.global LinkedIn View on LinkedIn
Ian Clethero is the founder of 1Hub Media (London) and Platform8 Asia (Hong Kong). These are online media companies publishing platforms for two verticals: music education and choirs. Platform8 Asia is reponsible for marketing the projects in Hong Kong, SE Asia and the wider region. 1Hub Media takes the same role for the UK and European markets.
The aim is to build MUSIC:ED and Chorally into 'go-to' global resources for their respective sectors. Each platform efficiently links individual users with organisations and businesses. The platforms combine independent media (news, magazine articles) with directories and listings (classifieds, project profiles, jobs, resources). Online membership, social networks and iOS/Android mobile apps will be launched in 2019 to provide new benefits for platform users, boosting overall engagement and traffic.
MUSIC:ED is designed for students, educators, performers and parents as end-users. Advertisers include education providers (including university and college music departments, international schools, private music schools), music and software publishers, providers of specialist services, charities, government departments and arts councils, membership organisations and performance venues.
Chorally serves the global choral sector, a market of an estimated 2m performing groups and 60m singers. The platform brings together choirs, singers and audiences in one place (the idea for Chorally came from Ian Clethero's extensive experience as a church musician). From mid 2019, choirs will be able to create profiles and add jobs, events and news to Chorally.
Both platforms are monetised through advertiser subscriptions, individual listing fees (eg for summer schools and jobs) and individual membership subscriptions (from 2019). Additional revenue is derived from sponsorship and affiliate commissions from sales originated on the platforms.
The projects have bases in both Europe and Asia. Ian Clethero's aim is to expand MUSIC:ED and Chorally in these regions. After this, the projects will be extended worldwide including to North and South America.
