Primary Job Title Director, CRM & Marketing Analytics Primary Organization 
National Vision
Location Atlanta, Georgia, United States Regions Greater Atlanta Area, East Coast, Southern US Gender Female
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Hillary Bliss is the Director of CRM & Marketing Analytics at National Vision, Inc. With 15 years of experience analyzing customer behavior and trends for retail and consumer services organizations like GEICO, Home Depot, and Equifax, Hillary has been hands-on with data scrubbing and organization, statistical modeling, and developing
actionable insights at all levels. At National Vision, she manages the marketing analytics and CRM programs, driving direct mail and email campaigns and collaborating with brand managers to understand media impact and customer behavior to improve marketing effectiveness across National Vision's 5 retail brands.
