Primary Job Title Managing Principal Primary Organization 
Streetsense Capital
Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
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A highly acclaimed architect with over 20 years of experience, Herb serves as a Managing Principal at Streetsense. Herb came to Streetsense in 2010 after merging his existing architecture firm, The Heiserman Group, with the company. Currently, he is responsible for cultivating new and expanding restaurant opportunities and leading them to become
experiential spaces focused on the way people drink and dine now and in the future. As the Principal and Owner of The Heiserman Group, a second-generation firm started by his father in 1972, Herb grew the company into a nationally recognized firm, overseeing all phases of project design, planning, and administration for local, regional, and nationally expanding retail and restaurant tenants. He is also the Senior Director for Retail Project Management at CBRE.
Herb received his Master of Architecture from the University of Maryland and is a member of the American Institute of Architects and the National Council of Architectural Registration Boards. He is a third-generation native Washingtonian.
