Primary Job Title Co-founder & CEO Primary Organization Amazing If
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
LinkedIn View on LinkedIn X (Twitter) View on X
Helen Tupper is the co-founder of Amazing If, an award-winning career development and training business, that helps organisations to engage their employees and individuals develop the skills to succeed in a Squiggly Career.
Alongside Amazing If, Helen is the Director of Hoxby Collective’s Futureproofing Consultancy, helping organisations ensure
their purpose, culture and structure are future fit, and a founding member of The New Work Network, an initiative designed to accelerate the adoption of flexible working.
Her career in marketing has included roles as Marketing Director for Microsoft, Marketing Director for Virgin Red and Global Head of Customer Experience and Thought Leadership for BP Castrol.
Helen shares her thoughts on the future of work and careers in her monthly column for Marketing Week and on her weekly Squiggly Careers podcast.


