Gender Female
Website autentraregistry.com
Is the founder of AUTENTRA, Private beta currently in development. Autentra transforms identity into a protected, revenue generating asset. Autentra is building the infrastructure for AI Era identity ownership. Since 2021, the platform has focused on multi-generational licensing and monetization of NIL, equipping entire facets in the Entertainment
industry and Athlete sector, creators , consent, and monitoring systems to securely commercialize their likeness across digital and AI ecosystems. Began as LEVELUP NIL, operating at the intersection of name, image, and likeness, technology and talent representation. In an era where artificial intelligence is rapidly replicating and undermining identity, her work focuses on protecting, positioning, and scaling individual value. With roots in sports collectibles and memorabilia since the early 2000s, Heidi Lee has been at the forefront of the NIL era, combining business and engineering insight to build strategic frameworks for talent. Her approach integrates analysis, outreach, and long-term positioning to ensure clients maintain control over their likeness opportunities and direction.
As the NIL landscape evolves beyond traditional athletes and entertainers, she is among the first to bridge technology-driven representation with execution, aligning innovation with real-world application.
Backed by a family legacy in business, sports, and a competitive mindset, she brings decades of experience in collectibles. She brings decades of experience in this field.
