Primary Job Title CEO Primary Organization The Brierley Group
Location Dallas, Texas, United States Regions Dallas/Fort Worth Metroplex, Southern US Gender Male
Investor Type Number of Exits
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Hal began his career in direct marketing more than 40 years ago and remains one of the most innovative and respected strategic thinkers in the field. Graduating Harvard Business School in 1968, he co-founded and served as President and Chief Executive Officer of Epsilon Data Management, one of the nation’s leading database marketing companies. In
1980, Hal was retained as the only outside consultant to work on the design of American Airlines AAdvantage®, the world’s first frequent-flyer program. In 1982, he became Vice President of Sales and Advertising for Pan American World Airways, where he launched WorldPass®, Pan Am’s frequent-traveler program. In 1983, he was named Senior Vice President of Marketing for Continental Airlines.
