Primary Job Title SVP of Campaign Analytics Primary Organization MarketCast
Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male Also Known As Greg
LinkedIn View on LinkedIn
Gregory Ferland is the SVP of Campaign Analytics at MarketCast. He was the former Managing Director at MarketCast.
Greg helps clients by providing them with the tools and results to make them look even smarter. Each client and project has different needs and goals, and determining how research can answer these questions in a timely and productive
way is Greg’s main focus. While the movies or television shows constantly change, the client is constant, and Greg is here for their needs.
As Managing Director, Greg oversees key client relationships, project creation, and presentation of results. Since joining MarketCast in 1991, he has worn many hats in the organization, developing various capabilities across the firm’s research scope – beginning with Positioning/Concept testing, advertising materials testing, screenings and exit polls, brand and franchise analyses, and other custom projects. Greg is a central point of contact for many of MarketCast’s long-standing clients, and is also instrumental in making new and potential clients feel right at home at MarketCast.
Prior to MarketCast, Greg received his degree in English Literature from the University of Michigan, where he also completed courses on film theory and criticism. He enjoys working with clients across the varied entertainment research groups – theatrical, television, home entertainment, and digital.
