Primary Job Title Founder and Managing Principal Primary Organization The Asman Group
Location Atlanta, Georgia, United States Regions Greater Atlanta Area, East Coast, Southern US Gender Male
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Greg Asman is a 20-year+ veteran digital and data strategy executive having been a part of numerous brand, agency, and consulting leadership teams. Prior to The Asman Group, he was with IgnitionOne, where he led Data Product Development for Audience Management/DMP tools along with other data and scoring driven applications.
He has also held
leadership roles with Turner Broadcasting/CNN Digital where he was VP of Digital Research & Analytics providing research strategy, analysis services and methodological oversight for CNN’s Digital Network and CNN’s mobile and video products. He served as a key advisor to CNN’s digital leadership with his in-depth understanding of digital analytics and the overall industry factors that may impact the business.
Prior to CNN, Greg was with Moxie, part of Zenith Optimedia and a Publicis Groupe agency, where he was the VP of Analytics responsible for the entire analytics offering of the agency. He has also held leadership roles with Aspen Marketing Services, Web.com, Scient, and Deloitte Consulting.
Greg holds an MBA from Emory University’s Goizueta Business School and is a graduate of The University of Georgia’s Terry College of Business with degrees in Management Information Systems and International Business. He expects to receive a Masters of Science in Analytics from Georgia Tech in 2019. He lives in Atlanta with his family and enjoys woodworking, BBQ’ing, flying, skiing, and scuba diving.
