Primary Job Title Retail Digital Signage Project Manager Primary Organization 
Benetton Group
Location Treviso, Veneto, Italy Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
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Giovanni Flore currently manages a digital signage network of around 50 Benetton stores across the world. This network integrates both retail and social experience by an application that enhances the visual experiences in the store offering new channels for the brand to communicate with its customers.
Benetton Live Windows (2010-13), a project
designed for creative experiences in front of the stores, on many high streets in the world, using interactive applications and non-commercial contents. This awarded case history has demonstrated the power of both emotions and bodily movement in creating memorable experiences for the users.
