Primary Job Title CEO Primary Organization 
Fineline
Location Charlotte, North Carolina, United States Regions East Coast, Southern US Gender Male
LinkedIn View on LinkedIn
George Hoffman is the CEO of FineLine Technologies. George is an industry veteran with over 30 years of experience servicing global apparel retailers and brands. He has held senior management positions throughout his career including President of Paxar Americas (NYSE: PXR), which was at one time the world’s leading provider of tags and labels to
the apparel industry.
Following the acquisition of Paxar, he assumed the position of VP of Innovation for the Retail Branding and Information Solutions Division of Avery Dennison (NYS: AVY). He has a significant and proven track record of inventing, developing, and bringing to market a wide array of innovative solutions for the industry. He now uses that experience to continue the history of growth and innovation at FineLine Technologies.
George received his B.S. in Management Engineering and MBA from Renselaer Polytechnic Institute in Troy, NY, as well as a CPA and CMA and is a member of the AICPA and NCCPA. George is married with four children. He enjoys playing golf and fishing in his free time.
