Primary Job Title Brand Partnerships Director Primary Organization 
ATC Live
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Gary spent 10 years in brand planning roles at leading ad agencies including Ogilvy’s and Havas. In 2004 he established Brand Aid Music Marketing to meet the ever-increasing demand for brand partnerships with the music industry. He went on to plan and manage music led campaigns in the USA, UK and Ireland for clients including Guinness, Corona, T
Mobile, Topman, Pizza Hut, Daily Mail and Heineken. Some of the artists with whom he’s worked include Mark Ronson, Snow Patrol, Sting, Bob Geldof and Primal Scream.
In 2016 Gary joined the music management company ATC as Brand Partnerships Director with a remit to develop brand relationships across both the management and live booking divisions. ATC manage a broad roster of artists including Laura Mvula, Faithless, The Staves, Katie Melua, Nick Cave & The Bad Seeds, PJ Harvey and Benjamin Clementine. The live booking division, ATC Live, represent Whitney, The Lumineers, Mac DeMarco and Passenger amongst others.
