Fred Abaroa

services to the technology and telecommunications industries in North America, Europe and Latin America, he Contributed to the development of Market Insight, one of the first PC based market intelligence applications. He was also one of the early adopters and human interface pioneer for windows based applications porting over mainframe based data and applications to CD-Rom for use on PC. As Information Technologies Director for Digital Research, Inc. (DRI) a full-service marketing research firm providing clients with reliable primary research data and analysis, he worked on projects for such companies as Pepsi, ABC News, Philips Lighting, General Mills, Nabisco, State of Maine, Georgia, Minnesota, Michigan, California and Wisconsin, Disney, Yahoo, Yamaha, Hilton Hotels, Oakhurst, Hannaford, Kraft Foods, Lego, BankNorth and Idexx. He joined DRI in its infancy and contributed to company growth from 3 to 26 employees. He pioneered the use of the internet for market research converting many traditional methods of data collection including conjoint analysis, frame by frame ad rating, brand studies, cover studies and shelf position studies. Fred received a patent for Web browser detection and default home page modification device and was instrumental in winning two EXPLOR Awards. He also developed and managed a family evaluation system to rate products in the home for Ziff-Davis and Disney Publishing. Since 2009 Fred has been working at Treeno software as lead engineer. In this role he was key to updating the interface of the product creating Treeno 4.0. His continual work has brought structure to a support department that is second to none.