Primary Job Title Global Evangelist - Influencers Marketing Manager Primary Organization SEMrush
Location Tallinn, Harjumaa, Estonia Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
LinkedIn View on LinkedIn
While originally from Chile, I have lived abroad for the last 12 years in New Zealand, Vietnam, and Estonia and traveled to +20 countries to work with partners, clients, and communities.
I have experience working with multicultural, cross-functional teams, having been on teams with members in the US, UK, The Netherlands, Czechia, Russia, and
Australia.
With more than 15 years of experience, my current and previous positions at Semrush, SendGrid, Twilio, and as an Entrepreneur has equipped me with practical skills in Leadership, Community Development, Brand & Product Evangelism, Remote Work, Team Management, Automation, Influencer Marketing, and Growth Marketing Strategy to drive growth in multiple areas and teams.
My last 6 years have been unique: 2 IPO's and 1 Acquisition.
2016 I joined SendGrid as Global Community Development Manager before its ~$1.5B IPO in 2017 and its subsequent $3B acquisition by Twilio in 2019.
In October of 2019, I joined Semrush as Global Evangelist, later promoted to Influencer Marketing Manager, and last March 2021, its ~$2B IPO.
I have proven ability to manage external resources and work cross-functionally, particularly with Marketing, Product, Sales, and Customer Success teams.
- 6+ years of experience in customer-advocacy communications and managing user communities for growth and enterprise companies (SendGrid, Twilio, and Semrush).
- Mentored +1500 startups, primarily in the areas of marketing, sales, community development, and growth strategies.
- Experience in social media engagement, community management, and influencer marketing.
- Great customer and executive stakeholder communications skills, with positions reporting to C-Level management, Heads, and Directors.
- A detail-oriented team player focused on automating tracking and measurement of experiments, projects, and tasks.
My key achievements include: - Being part of 2 IPOs and 1 acquisition with SendGrid and Semrush. - Being part of Startup Chile program - Being part of Startup Wise Guys - Pitch at LeWeb Paris 2012 - Start-Up Competition - Pitch at FinovateEurope 2013 - Evangelized programs, products, and services to cultivate relationships with +200 premier startup accelerators, managing directors & staff, venture capital funds, key ecosystem players, and mentored +1500 global startups and entrepreneurs. - Delivered keynotes, presentations, workshops, and AMA's in 20+ countries. Including regional and international conferences, networking events, and other content-focused events like TNW, WebSummit, SXSW, and Slush, to build brand awareness. - Work with +2k top influencers in the marketing, development, and community space. - Served as a technical resource for the team to help integrate and improve automated workflows and efficiency. - Launch the first entrepreneurship agency in Chile creating +180 companies in 18 months
