Primary Job Title Founder Primary Organization Flywheel
Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
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Eyal Baumel is an entrepreneur and talent manager who works with content creators - including MrBeast, Like Nastya, Rebecca Zamolo, and Jordan & Salish Matter - to grow their franchises by building brand equity, expanding reach, launching new ventures, and monetizing intellectual property.
Baumel is the founder of Flywheel, a boutique
management company and venture studio that partners with creators to build their franchises. Before Flywheel, Eyal was the CEO of Yoola, an entertainment company and a YouTube network that works with content creators to develop, distribute, license, promote, and monetize content and products. The Yoola network generates over 15 billion monthly views, has more than 2 billion subscribers, and manages 300 YouTube creators and channels with more than 1 million subscribers each.
As part of his work at Yoola, Baumel was the manager of Like Nastya, one of the biggest creators on YouTube with more than 350 million subscribers and over 150 billion views across her channels.
Business Insider named Baumel as one of the top 22 talent managers and agents helping YouTube stars expand into products, events, and traditional media.
