Location United States, North America Gender Male
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Eric Vessels is a prominent leader in the printing industry, best known for his nearly 23 years of service as President & CEO of WhatTheyThink. Under his stewardship, the platform has become an essential resource for industry insights and analysis, sparking meaningful dialogue on trends and innovations within the sector. With a profound
understanding of media’s role in shaping the printing landscape, Eric has established himself as a key influencer, dedicated to enhancing communication and knowledge-sharing among print professionals. His passion for collaboration and unwavering commitment to the industry have earned him widespread respect as a vital figure in the field.
As Chief Experience Officer at Taktiful, Eric leads the charge in shaping and enhancing both the customer and partner experience in the print embellishment industry. His role is pivotal in ensuring that Taktiful’s clients not only receive exceptional service but are fully equipped with the knowledge and skills to succeed in an evolving marketplace. By overseeing the TAKTICAL training division, Eric ensures that partners and customers are empowered through specialized education, workshops, and hands-on training, enabling them to maximize the value of Taktiful’s innovative solutions. His deep commitment to client success and engagement is central to his leadership, driving Taktiful’s reputation as a customer-centric company focused on delivering unparalleled value in the print industry.
