EJ Simonsen

equipping him with a unique blend of expertise and profound empathy.

E.J. previously served as a founding business partner and general manager at The Lane Law Firm, where he helped build it into one of Texas’s leading small business debt resolution and bankruptcy firms. For more than 13 years, he directed business operations, marketing, and strategic development. His mission throughout was clear: to help small business owners find a path forward when overwhelmed by significant financial challenges, including complex situations such as SBA-related debt.

His approach to management and problem solving combines faith-centered principles with battle-tested, real world strategies. A University of Houston graduate with a Bachelor's in Marketing and a licensed Texas real estate broker, E.J.'s most valuable education comes from real-world experience. He implements Dave Ramsey's Financial Peace principles in his businesses and pays for his employees to attend these transformative classes, believing strongly in the power of common-sense financial education to change lives.

While not helping business owners, E.J. actively serves his church community, having held leadership roles such as elder, president, and chairman at Fishers of Men Lutheran Church and Epiphany Lutheran Church. Currently, he serves on the Pastoral Care team at New Hope Church, ministering to those in need of prayer, hospital visitation, and trauma recovery. When not serving others, E.J. enjoys traveling with family and friends, all types of fishing, and playing tennis and pickleball.

For business owners standing at the crossroads of an uncertain financial future, E.J. Simonsen brings specialized expertise, first-hand experience of both triumph and struggle, and a faith-driven determination to help find paths to financial stability and peace.

"Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight." ~Proverbs 3:5-6