Primary Job Title Vice President of Product Primary Organization 
Trader
Location Toronto, Ontario, Canada Regions Great Lakes Gender Male
Website go.trader.ca/ LinkedIn View on LinkedIn
Edwin Ulak was appointed Vice President of Product in January 2012. His mandate is to develop the #1 destination in Canada for buying and selling vehicles online quickly, easily and confidently. Edwin is responsible for the continued growth of autoTRADER.ca, with a goal to increase audience, drive more leads to advertisers and create a product
pipeline that will support revenue growth.
Prior to joining TRADER, Edwin was responsible for user experience on AutoTrader.co.uk, Europe’s largest automotive marketplace. He has worked as an online specialist since 1999, and has experience in senior roles in several online disciplines, including User Experience, Product Development, Operations and Marketing in both e-commerce and media sectors in Canada, the UK, and the US.
