Dyna Boen - IPC Laureate @ Insights Association

Overview

Number of Current Board & Advisor Roles

Number of Founded Organizations

Primary Job Title IPC Laureate
Primary Organization
Insights Association

Location San Francisco Bay Area, California, United States
Regions West Coast, Western US
Gender Female

Dyna Boen | Co-Founder & COO @ UBmobile.

Dyna is a mobile entrepreneur, digital data quality expert, and online market research pioneer with over 15 years of experience working across the market research industry supply chain. In 2017, she was listed as one of the top influencers in her niche (mobile-first market research). Her skill set

spans technology, sample, and full-service research methodologies. She was also an early member at MarketTools-Zoomerang, which sold to Survey Monkey in 2012, and a co-founder of the data quality company, TrueSample.

At UBMobile, it’s her mission to unleash brands from desktop-only research to deliver a more representative audience and reliable insights that improve marketing decision-making. She believes reaching audiences of today requires a mobile-first and people-first approach. It means completely modernizing how consumers interact with research companies to aligning the research process with how and where consumers spend their time.

Throughout her career, Dyna has focused on productization and monetization of new technology for consumer insights. She worked with Procter & Gamble, General Mills, Nestle, Microsoft and others to help them embrace new research technologies. Dyna believes in building kick-ass teams, and is also an independent mentor of young women.