Primary Job Title Associate Director, Head of Analyst Relations Primary Organization CCGroup, a Hoffman Agency
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
Website duncanchapple.com Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Duncan Chapple is the preeminent researcher worldwide studying the value of industry analysts and analyst relations. Chapple directs research projects and development workshops that increase the value generated by relationships with industry analysts and sourcing advisors. He is also completing a PhD, at the University of Edinburgh, looking into
industry analysts.
For the last 15 years, he has directed the two major longitudinal studies used by analyst relations professionals: the Analyst Value Survey and the Analyst Attitude Survey. Since 2013, he has been the core organiser of the annual Analyst Relations Value Forum.
Chapple has helped over 100 high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. His clients have included Cisco, Dell, Fujitsu, HP, Huawei, IBM, and Microsoft.
An expert in the international evaluation of influencer relations, he is the co-author of three books on relationship marketing. Chapple is a co-founder of the Institute for Industry Analyst Relations. Duncan remains one of fewer than 20 people worldwide with the elite IIAR professional certification.
He holds a BA degree with honours from the University of Manchester. His master's studies were at three University of London colleges: City; King's College; and London Business School. Duncan Chapple has also studied at, among others, Ashridge, Dartmouth College, EDHEC, the Handelshochschule Leipzig, Université Catholique de Lyon, UCLA, the University of the Arts and the University of Newcastle. He is a fellow at Nottingham Business School and, until the start of 2017, served on the LBS international alumni council. Chapple has also qualified as a Chartered Marketer and as a member of the Association of Business Psychologists.
