Primary Job Title Founder & CEO Primary Organization 
Sensei Marketing
Location Toronto, Ontario, Canada Regions Great Lakes Gender Male
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Don co-founded Sensei Marketing and is Chief Executive Officer. With over 30 years in the industry, Don combines an extensive background in Global Marketing, Finance, Operations and International Sales with both Enterprise companies and Entrepreneurial organisations. Beginning his career in Sales at HP, Don sold to Fortune 500 companies as well as
SME’s, he then moved into Marketing and Operations at Sun Microsystems, then Global Branding and Marketing at IBM. Don has participated in 5 start-ups, including Internet Security, where he drove a start-up’s marketing and sales into 44 countries. While CEO at an Internet software development firm, Don oversaw the creation and delivery of Canada’s first Internet banking system as well as one of the world’s first internet based equity trading platforms. Don has also co-founded a venture capital firm and founded an internet based logistics company where he purchased and combined 4 companies and integrated 1,200 same-day delivery companies into a North America wide network. He’s taken the helm at 2 publicly traded Enterprise software firms, raised over $50M in financings, recruited sales, marketing, finance, IT, development and operational executives as well as grown, acquired, sold and divested companies.
