Location Greater New York Area, United States, North America Regions East Coast Gender Female
Website doaadashoush.com LinkedIn View on LinkedIn X (Twitter) View on X
Doaa Dashoush, Founder and CEO of Fashion Alignment Atelier, embodies the intersection of luxury, sustainability, and entrepreneurial spirit. Her New York-based company guides brands towards achieving their full potential, providing a comprehensive suite of services - from meticulous design to premier Italian manufacturing. Fashion Alignment
Atelier is dedicated to crafting exquisite products that meet the highest standards of luxury, while remaining committed to responsible practices.
Doaa's career trajectory reflects a deep understanding of the fashion industry. Early experiences at Chanel honed her merchandising and buying acumen, followed by a pivotal moment at Cartier, where she found her niche in supply chain operations. Doaa's diverse roles at Swatch, Aerosoles, and Verizon further bolstered her expertise. Notably, her return to Chanel solidified her understanding of luxury standards.
A shift towards sustainability led Doaa to Verte Mode, where she served as Vice President of Supply Chain Operations. Witnessing firsthand the industry's waste ignited her passion for change. Verte Mode, under her leadership, prioritized both environmental responsibility and personalized, sustainable shopping experiences. Doaa implemented innovative practices, including proprietary sustainability metrics and AI technology, aiming to transform consumer habits and promote a greener future.
Leveraging her extensive experience, Doaa launched FASHION, a lifestyle luxury brand, in 2020. Her visionary leadership propelled the brand forward, showcasing her ability to translate vision into successful ventures. Beyond her professional achievements, Doaa is a Six Sigma Black Belt Certified professional, highlighting her commitment to continuous improvement and efficiency.
As a successful businesswoman and mother, Doaa embraces empowering women through her example. She actively advocates for women in leadership, believing in their power to shape the future. Having overcome her own challenges, she paves the way for others to achieve their goals. "Life is a constant journey," she says, "but I strive for excellence in both my career and personal life, embracing the blessings in each realm."
Doaa Dashoush is a force to be reckoned with in the fashion industry. Her dedication to excellence, luxurious fashion, and empowering others makes her a true leader and an inspiration.





