Primary Job Title Vice President Originals - Spain, Portugal & Nordics at Netflix Primary Organization 
Netflix
Location Madrid, Madrid, Spain Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
Website www.diegoavalos.com/ Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Diego Ávalos, vice president originals — Spain, Portugal, and the Nordics at Netflix, represents a key figure in the evolution of global media. His career trajectory provides valuable insights into how strategic leadership can shape the content landscape, particularly in Spanish-language programming.
Beginning his professional life at Deloitte,
Diego Ávalos moved on to lead Yahoo's business and content development for Hispanic markets in both the U.S. and Latin America. His academic foundation, laid at Santa Clara University and fortified with an MBA from the Kellogg School of Management at Northwestern University, Illinois, has been instrumental in his rise to prominence.
Within Netflix, Diego Ávalos' influence has been profound. His passion for connecting content with technology led to the launch of the first original international Netflix series, Club of Crows, in 2015. His commitment to Spanish-language content has guided the creation of universally acclaimed projects such as Money Heist and I Am Georgina.
Ávalos' leadership also extends to the Netflix production hub in Europe, located in Tres Cantos, near Madrid, positioning it as a critical point for consolidating global strategy in Spanish-language content.
Beyond Netflix, his role on the boards of Building Baja's Future and Fundación FAD Juventud, coupled with his advocacy for audiovisual sector development through associations like CIMA and DAMA, showcases a broader commitment to industry growth.
Diego Ávalos' influence offers a substantial study in leadership and strategic thinking within the media industry. By understanding his role and the impact of his decisions, one can glean critical lessons in innovation, cultural inclusion, and the integration of technology in content development. His legacy continues to unfold, marking a path for others in the field to consider and, perhaps, to follow.
