Primary Job Title Co-Founder, CTO Primary Organization
Red Blue Blur Ideas (RBBi)
Location Dubai, Dubai, United Arab Emirates Regions Europe, Middle East, and Africa (EMEA), Gulf Cooperation Council (GCC), Middle East Gender Male
Website devesh.net Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Co-Founder/CTO of @RBBideas, A UX/UI/Performance agency. Engages in talks about digital, science and 90s music. Occasionally strums 6 strings.
Devesh Mistry is one of the co-founders of the RBBi agency − a specialised region's first User Experience (UX), User Interface (UI) & digital performance marketing agency,
operating in Dubai, UAE since 2011.
Devesh began his career in the world of code and began developing for the Internet in the late 90s. He soon realised that it was equally important for him how the world ‘saw’ his code. This drove him to seek and find a balance between development and design, which eventually inspired him to establish his own business with a purpose.
RBBi, offers integrated, user centered digital marketing solutions. Within 3 years, RBBi team has managed to build a strong and successful business that is continuously growing and striving for excellence.
With over 15 years of industry experience, Devesh understands the business of digital advertising, social, marketing, branding, and takes a creative, strategic and people-centric view of how to connect end-users and brands. He has a creative technological approach, fuelled by his curiosity to address and solve business goals, always keeping peoples’ needs as a priority.
During his career, Devesh has worked with significant global and local brands such as Microsoft, IBM, Australian Defense, Telstra Australia, Commonwealth Bank of Australia, Mini Cooper, MasterCard, L’Oreal, Yamaha, Sigma Pharmaceuticals, Riyadh Bank (KSA), Emirates NBD and the likes.
Academically, Devesh has a Bachelor’s degree in pure science – Physics. He is a Microsoft Certified Professional and a certified member of User Experience Professionals Association.
When he is not working, Devesh is constantly reading and catching up on latest technology trends. He is interested in behavioral psychology and occasionally also plays few tunes on his 6 string. He is a huge science fiction fan and truly believes in his heart that we are not alone in the universe. He hopes that mankind makes “contact” in his lifetime.


