Primary Job Title Principal, Strategy Lead Primary Organization 
Lens10
Location Sydney, New South Wales, Australia Regions Asia-Pacific (APAC), Australasia Gender Male
LinkedIn View on LinkedIn
Dean has extensive experience in managing ecommerce and digital businesses in Australia. Prior to joining Lens10, Dean was General Manager Digital Business at Westfield, where he was responsible for the group’s global digital strategy. Previously, he helped create the BigPond ISP and launched web businesses including domain.com.au. Dean
has also developed digital strategy and business plans for digital and 4G mobile businesses including for Lend Lease and LEK Consulting.
