Location Sarasota, Florida, United States Regions East Coast, Southern US Gender Male
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As a 14-year marketing executive, David Portnowitz leads Star2Star's creative, digital, and co-op marketing efforts as well as the Training team. David has spearheaded Star2Star's efforts to enhance Star2Star's marketing team which serves and responds to partners and customers. Under his leadership, the Star2Star Marketing team has
been able to operate as an in-house agency for over 500 Partners in all verticals, delivering personalized service and customized materials for a variety of projects. The team also works with the Training & Sales departments to deliver more unified Partner enablement tools and collateral. Prior to handling Star2Star's business-to-business marketing needs, David worked in business-to-customer marketing at IMG Performance, a division of IMG Worldwide, where he was the Senior Manager of Digital Media. In this role, David started and led the digital marketing efforts which transformed how the company did business online. He was also responsible for the marketing of several of their product lines and launched their robust social media presence.
Originally from Palm Bay, Florida, David moved to Sarasota in 2006 after earning a Masters of Science in Sports Management from the University of Florida, where he also earned his undergraduate degree. Throughout his career, David has incorporated the essential lessons sports impart, such as leadership, teamwork, and accountability, into his life and work. He applies that knowledge daily in pursuit of new synergies between technology, media, and people.
