David had been following a pretty conventional career path for a Westchester, NY native. He attended Brown University, worked at Goldman Sachs, went to Yale School of Management, worked at a small venture capital firm and then settled into a job doing corporate strategy at an IAC company.
But, the whole time he was looking for the right opportunity to found a startup. The key catalyst for David's aspiration was teaming up with Rob Lenderman, who has a rare combination of technology expertise and marketing savvy.
BoostCTR combines David's interests in applied psychology and crowdsourcing. When not working on BoostCTR, David loves playing basketball, trekking through the mountains, and buildin' stuff.
|Jan 21, 2015||Search Engine Land - The Secret To AdWords Success, Told By A Former Googler|
|Nov 24, 2014||Search Engine Land - 3 Proven Ways To Write Ads That Deliver More Conversions|
|Nov 18, 2014||TechCrunch - Ad Optimization Startup Boost Media Raises $19M More|
|Oct 29, 2014||Search Engine Land - 4 Reasons Your Search And Display Ads Are Getting Fatigued|
|Jul 12, 2014||TechCrunch - Humans And Computers Will Come Together For Middle Work|
|Apr 16, 2013||Xconomy - At BoostCTR, Crowdsourcing Brings a Human Touch to Search Ads|
|Nov 19, 2010||Search Engine Land - New Wave Of Paid Search Tools Coming: Q&A With BoostCTR’s David Greenbaum|