Primary Job Title Sr. Research Manager Primary Organization 
Microsoft
Location Seattle, Washington, United States Regions Greater Seattle Area, West Coast, Western US Gender Male
Investor Type Investor Stage Number of Exits
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David holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the design and positioning of Office 365, Cortana, and the Office Graph. David is the author of a new guide to behavioral design entitled Bottlenecks: Aligning UX Design with User Psychology based on the graduate classes he
teaches at the University of Washington. Bottlenecks recounts case studies in which the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence determined whether customers were receptive to digital innovations - or not.
